Assessing the Success of Privacy Education Products

Report published June 2024

Product makers implement a wide variety of privacy education tools in their apps to inform users about data practices and empower them to make informed privacy choices. They are generally understood to be helpful, but measuring the effectiveness of privacy education can be challenging.

In this report, we explain the challenges with assessing the success of privacy education products and share Meta’s approach to measuring effectiveness through case studies on Instagram’s location data transparency feature and Meta’s Privacy Policy updates.

At Meta, our approach involves defining specific, contextual success criteria for each privacy education experience, designing with these outcomes in mind, and using fit-for-purpose methods such as feedback surveys to ensure those goals are met.