Building Trustworthy Products | A business opportunity
Designing around personal data, a way to stand out from the crowd
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We've created a set of tools to guide product owners who are looking to build essential data controls and transparency for people. Explore guidelines for startups to take action and design for both data privacy and great customer experiences.
What if designing around personal data wasn’t a restriction for businesses, but a lever for standing out from the crowd?
We've created a set of tools to guide product owners who are looking to build essential data controls and transparency for people. Explore guidelines for startups to take action and design for both data privacy and great customer experiences.
Designing around personal data, a way to stand out from the crowd
Download the report “
Each screen provides a little notice mentioning how that personal information will be used
Entourage
Regardless of how ethical a service’s use of personal information is, or how necessary it is for the service to function, most users struggle to understand why it can be required to share their data on first time use. The result can be a lukewarm signup rate, which can come down to the request for data use being poorly worded or the sub-optimal timing of the request.
Regardless of how ethical a service’s use of personal information is, or how necessary it is for the service to function, most users struggle to understand why it can be required to share their data on first time use. The result can be a lukewarm signup rate, which can come down to the request for data use being poorly worded or the sub-optimal timing of the request.
Redesigning their signup process around a clear and thoughtful user flow around data use meant that these startups took up the challenge of improving their engagement levels while elaborating their service’s value proposition.
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Being transparent will chip away negative opinions. Show people what you do with data before you ask them to join
Antonio
Paris Design Jam: trust, transparency & control as competitive advantage TTC Labs has been hosting a series of design jams around the world on data transparency, security and control for startups
We are bringing together industry, policymakers, regulators and civil society to generate applied insights and principles.
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