TTC Labs has been hosting a series of design jams around the world on data transparency, security and control and this was our fourth Design Jam in India.
As more people come online in India there is an explosion of consumer behaviour data and an opportunity for brands to create compelling, valuable and innovative products/services.
This opportunity comes with a responsibility to educate users on how and why their data is being used and encourage them to make informed choices as well as give them control over it.
In this Jam we brought together people from various industries, policymakers, regulators, academics and civil society to prototype and design people-centred products and experiences. We take patterns and ideas from the co-created prototypes to create guidelines that will set out principles for designing for transparency, safety and control.
Design an experience that educates the user on how their data is being used, who is it getting shared with and finally giving them control over it.
People from a variety of disciplines including designers, product managers, researchers, policy & legal experts from various organisations in India like iSpirit, Data Security Council of India (DSCI), Gateway House, Carnegie Endowment for International Peace, IDFC institute, Gram Vaani among others
Below is an outline of the stages and exercises that took place at this Design Jam. For everything that you need to facilitate your own workshop, please follow the links to the relevant part of our toolkit.
Since in the Jam we had people attending from different segments of the Indian start-up ecosystem, non-profit organisations as well as policy makers we wanted to make sure they find this workshop helpful as well as it leaves them with practical and applicable takeaways for problems they might be facing in making data policies as transparent as possible.
Below is an outline of the stages and exercises that took place at this Design Jam. For everything that you need to facilitate your own workshop, please follow the links to the relevant part of our Toolkit.
Discover
On the morning of the Jam, participants were welcomed and Introduced to Design Jamming. They then took part in discovery exercises around stations:
The exercises were designed to re-frame the audience’s mindset to think in terms of data transparency and notification as well as understand the target audience for whom they will be solving the challenge statement later.
Participants heard from subject matter experts Ms.Rama Vedashree, CEO of DSCI and Mr. Siddharth Shetty, Data Empowerment & Protection Architecture Lead, iSPIRT Foundation.
All participants worked to Identify opportunities by writing How Might We's on Post-Its during these presentations, and these notes were collected by the facilitation team who placed them on the wall of the day, grouping them into key thematic areas around
After lunch, the wall of the day was reviewed before moving into the Team kickoff. The teams were also given personas of young people to further Understand people.
The participants were given fictional apps with data use briefs and a persona. A lot of research went into creating these fictional apps to ensure the apps and the challenge statements are applicable in an Indian context.
Each multidisciplinary team focussed on imagining transparency-focussed design patterns on different areas of fictional mobile apps, and they were given data use briefs for the Apps accordingly:
Teams completed Challenge statements to define and refine their focus on a specific part of the challenge for each fictional app.
The facilitators Set brainstorming rules and introduced the teams to Sketching ideas. Teams moved from sketching ideas and receiving Feedback from other teams to Building digital prototypes of a single idea.
Each team worked on a presentation to Create a pitch, telling the story of their design patterns back to the whole group and receiving Feedback from experts at the end of the day.
The people in the room left with practical takeaways and expert insights on ideas they can implement in their products.
The solutions included ideas around